Physique Academy Acquisition
Snapshot
Each new sign-up with its first and last attributed source, grouped by month (click a month to expand). New sign-ups only, rebills excluded.
| Customer | First pay | First touch |
|---|
This follows only the calls in this period: how many showed up, and how many of those have bought so far. "Bought" counts just these callers, so it is usually lower than "Deals closed" above, which is every sale this period (including returning clients and direct closes that never had a call).
| Source | Scheduled | No-show | Show rate | Bought | Close rate |
|---|
Tip: switch to last touch to see how many calls were actually booked off a lead-gen or organic Instagram click, even when an ad first brought the person in.
| Name | Booked on | Call date | Came from | Booked via | Owner | Status |
|---|
Calls that first came from a Meta ad, with the last touch before booking.
Per Meta ad set · ROAS = first payment ÷ spend · LTV ROAS = projected 6-month value ÷ spend · both break even at 1.00.
| Ad set | Spend | Calls | Sales | Revenue | ROAS | LTV ROAS |
|---|
Ad click → call booked → purchase, for this window's paid buyers.