Physique Academy Acquisition
Snapshot
Each new sign-up with its first and last attributed source, grouped by month (click a month to expand). New sign-ups only, rebills excluded.
| Customer | Value | First touch |
|---|
Tip: switch to last touch to see how many calls were actually booked off a lead-gen or organic Instagram click, even when an ad first brought the person in.
Calls that first came from a Meta ad, with the last touch before booking.
Per Meta ad set · spend vs first-touch revenue · ROAS breaks even at 1.00.
| Ad set | Spend | Calls | Sales | Revenue | ROAS |
|---|
Ad click → call booked → purchase, for this window's paid buyers.